In 2007, we launched as BlueThread, a software development company in India. By 2011, we transformed software delivery with our ESD platform, processing over 20 million license keys. In 2015, we evolved our commerce expertise into OmniCX, now BetterCommerce, entering the commerce platform space.
Between 2016 and 2018, we focused on stabilising our platform and converting it to an API-first architecture. This transformation made all functionalities accessible through APIs, paving the way for enhanced flexibility and integration.
In 2019, we ramped up our go-to-market (GTM) activities with the launch of the latest TFS version and a new MVC Storefront. The following years saw the development of our OMS module with a native Android mobile app and an AI Recommendation Engine acquisition, enriching our platform's capabilities.
Post-COVID, we re-energised our GTM activities in the UK and launched in the Indian market. By 2024, we have expanded our presence in the US and introduced a self-signup feature, allowing customers to explore and experience BetterCommerce on their own.
Our headless and composable approach lets you mix and match all the components you need and leave out the ones you don't.
BetterCommerce composable architecture means less long-term maintenance and costs, reducing TCO.
BetterCommerce is designed to be user-friendly, so you don't need a team of developers to manage your store.
Modular, flexible components and integrations mean that brands using BetterCommerce get to market faster.
CEO
COO
CRO
Project Manager
letstalk@bettercommerce.io