Building Your Vision. Powering Your Success.
We empower brands and retailers to accelerate time-to-market, seamlessly connect with customers across every channel, and discover new avenues for growth.
Key moments in the BetterCommerce history
From BlueThread to OmniCX: The beginning and evolution (2007 - 2015)
In 2007, we launched as BlueThread, a software development company in India. By 2011, we transformed software delivery with our ESD platform, processing over 20 million license keys. In 2015, we evolved our commerce expertise into OmniCX, now BetterCommerce, entering the commerce platform space.
Platform stabilisation & API-first approach (2016 - 2018)
Between 2016 and 2018, we focused on stabilising our platform and converting it to an API-first architecture. This transformation made all functionalities accessible through APIs, paving the way for enhanced flexibility and integration.
Expansion and innovation (2019 - 2021)
In 2019, we ramped up our go-to-market (GTM) activities with the launch of the latest TFS version and a new MVC Storefront. The following years saw the development of our OMS module with a native Android mobile app and an AI Recommendation Engine acquisition, enriching our platform's capabilities.
Global reach and self-signup launch (2022 - 2024)
Post-COVID, we re-energised our GTM activities in the UK and launched in the Indian market. By 2024, we have expanded our presence in the US and introduced a self-signup feature, allowing customers to explore and experience BetterCommerce on their own.
Why Brands Choose BetterCommerce
BetterCommerce: Retail & B2B innovation simplified
Fast.
Flexible.
Affordable.
Four reasons why businesses are switching to BetterCommerce
- 01
Deliver on Composable Commerce
Our headless and composable approach lets you mix and match all the components you need and leave out the ones you don't.
- 02
Lower TCO
BetterCommerce composable architecture means less long-term maintenance and costs, reducing TCO.
- 03
Less Technical Expertise
BetterCommerce is designed to be user-friendly, so you don't need a team of developers to manage your store.
- 04
Faster Time to Market
Modular, flexible components and integrations mean that brands using BetterCommerce get to market faster.
Meet the brains behind the stack
You're in good company
Vikram Saxena
CEO
Sumil Jalota
COO
Vipul Aggarwal
CRO
Sanjay Kumar
Project Manager
Advisory Board
Rahul Gupta
Bhavish Sood
Sanjay Vadera
Jason Greenwood
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