BETTERCOMMERCE VS. SHOPIFY PLUS — WHICH PLATFORM UNLOCKS TRUE B2B POWER?
Break free from app overload. BetterCommerce gives you the flexibility to build faster, scale smarter, and run B2B commerce without compromise.
Freedom. Flexibility. Growth.
Four reasons why brands are switching to BetterCommerce
- 01
No App Overload
Ditch the dependency on third-party plugins. BetterCommerce includes CPQ, PIM, OMS, and multi-storefront support out of the box—no stacking apps to unlock core features.
- 02
Own Your Frontend, Not Just Themes
BetterCommerce gives you complete control over the storefront experience—headless-ready, performance-optimized, and built to adapt to your brand, not just a template.
- 03
Built for Real B2B Commerce
Handle complex workflows like quote approvals, MOQs, tiered pricing, and punchout catalogs—all natively supported, no hacks required.
- 04
Faster Time-to-Value
Go live in 90–100 days with full B2B capabilities already built in. No 12-month dev cycle. No surprise add-ons. Just faster ROI.
Get more from your commerce engine
BetterCommerce converts
- +42%
- Limited checkout options in Shopify can hinder conversions.
- 30%
- Fewer abandoned carts. Faster responses on complex orders close deals quicker.
The Low TCO choice
- 6x
- More capable; includes MOQ, CPQ, contracts, customer catalogs, subscriptions, and punchout.
- 100%
- Reduction in additional tools; everything from PIM to OMS is built-in.
Delivers quicker ROI
- 3x
- Faster; launch in just 90-100 days instead of 6-12 months.
- 67%
- Less effort. Manage brands/markets in one backend—not multiple Shopify stores.
Comparison
See how BetterCommerce delivers the features you need to win.
| BetterCommerce | Shopify | |
|---|---|---|
| Built For | B2B-first from Day One | D2C-first; B2B added through extensions |
| Core Architecture | Composable, API-first, PBCs | SaaS with limited headless capability |
| Target Audience | Manufacturers, Distributors, Wholesalers | Retailers, D2C brands, B2B add-ons for SMBs |
| Total Cost of Ownership | Lower (No 3rd party bloat) | Higher (app stacking + transaction fees) |
| CPQ & Quote Management | Included out-of-the-box | Requires multiple apps (e.g., Bundle Builder, ReConvert) |
| MOQ & Role-Based Pricing | Fully supported | Partial, app or script-based workarounds |
| Custom Workflows & Approvals | Flexible, extensible | Not natively supported — requires dev or apps |
| Subscription Management | Native engine | Requires Recharge or similar third-party app |
| Punchout Catalog Support | Built-in | Not supported |
| B2B Checkout Customization | Configurable steps | Not allowed (restricted to Shopify’s checkout) |
| Buyer Roles & Permissions | Granular user roles | Limited — basic customer groups only |
| Built-in OMS & PIM | Native modules | Requires third-party integrations (e.g., Jasper, Sufio) |
| Multi-Storefront Management | Native, unified backend | Separate stores required per region/brand |
| Private Cloud Deployment Option | Supported | SaaS-only |
| Go-Live Timeline | Avg. 90–100 days | 6–12 months (with theme & app config) |
| Geolocation & Tax Automation | Dynamic pricing & tax calc. | No real-time display |
| Site Speed & Page Performance | Lightweight & optimized | Template bloat; dev optimization often needed |
| SEO-Optimized Blog | Built-in and crawlable (same domain) | Blog on subdomain (SEO penalty) |
| Customer-Specific Catalogs | Built-in | Limited, app-dependent |
| Bulk Ordering | CSV Uploads, Templates | Partial, via apps |
| B2B Payment Terms | Built-in (Net 30/60, Credit support) | Not supported natively |
| ERP Integration | API-first, real-time connectors | Requires middleware or third-party connectors |
BetterCommerce: The future of commerce is here
Embrace limitless scalability, flexibility, and innovation for your online store.
Why choose BetterCommerce over shopify
Our innovative, headless architecture delivers the scalability, flexibility, and control you need to outpace the competition and achieve your full potential.
Native PIM
Manage your product data with ease and efficiency. BetterCommerce built-in PIM system streamlines product information for a seamless omnichannel experience.
Modular stack
Internationalisation and multi-language support
Unified commerce capabilities
Customisation and flexibility
Attributes customisation
Front-end flexibility
Customisable checkout
BetterCommerce: The future-proof commerce platform for growth-minded businesses
Escape the limitations of traditional commerce platforms. BetterCommerce empowers businesses of all sizes to achieve explosive growth with a future-proof, headless architecture.
- 01
Trusted by industry leader
Recognized as a leader in the digital commerce space by Gartner. BetterCommerce delivers the innovation and reliability you can trust.
- 02
All-in-one commerce stack
Simplify your commerce ecosystem. Consolidate all your commerce needs into a single, unified platform, eliminating the need for complex integrations and costly replatforming down the line.
- 03
Headless & composable platform
Build your ideal commerce experience. Choose the best-of-breed tools for every aspect of your business and seamlessly integrate them for a truly unique storefront.
- 04
24/7 customer support
Get the support you deserve. Our dedicated customer success team is always available to help you navigate the platform and achieve your commerce goals.
- 05
Zero engineering
Get started quickly and efficiently. BetterCommerce offers a user-friendly interface and intuitive tools that minimize the need for extensive coding expertise.
- 06
Faster go-to-market
Launch your online store swiftly. Our streamlined implementation process allows you to get up and running quickly, capturing valuable market share sooner.
- 07
True omnichannel
Deliver a seamless journey across all channels. BetterCommerce unifies your online store with physical locations and marketplaces, providing a consistent and engaging shopping experience for your customers.
- 08
Powerful SEO
Optimise your store for search engine visibility. Built-in SEO tools ensure your products rank higher in search results, driving organic traffic and increasing sales.
- 09
Sell internationally
Expand your global reach. BetterCommerce removes language barriers and simplifies international selling, allowing you to tap into new markets and maximise your revenue potential.
The BetterCommerce platform is the technology that enables our business to put the customer experience at the heart of everything we do - mobile, web and in-store.
Frequently asked questions
