Manage product information effortlessly

Efficiently manage multiple catalogs and prices while maximising publishing efficiency. Eliminate the hassle of multiple integration and third party-plugins and drive your eCommerce store with full potential.

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Centralised Product Information Management (PIM)

Elevate your product experience and improve customer satisfaction with a centralized platform that ensures consistent and accurate product information across all sales channels.

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Product Enrichment

Enhance product information with detailed attributes and specifications for informed purchasing decisions.

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Dynamic Price List

Generate real-time pricelists with updated exchange rates to ensure accurate and competitive pricing.

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Tailor product information to specific regions and languages to resonate with local customers and drive sales.

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In-built DAM

Manage and organize your digital assets from a centralized platform for easy access and streamlined workflows.

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Bundles and BOM

Increase sales by offering customized bundles, kits, BOM, and related products to provide value to customers.

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Multi-Brand, Multi-Vendor

Manage multiple catalogs from different brands and vendors on a single platform for improved operational efficiency.

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Multichannel Syndication

Seamlessly distribute product information across various channels to reach a wider audience.

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Workflow and Validation

Implement structured processes and validation protocols to ensure efficient and error-free task management.

With BetterCommerce PIM, own your Digital Shelf

Revolutionise the way you manage and showcase your products online with PIM’s powerful management.

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No Hidden Costs

BetterCommerce offers a transparent pricing model with no surprises. This means that you get what you pay for without worrying about unexpected charges.

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Drive More Conversions

Enhance the searchability and discoverability of your product data and enable effortless product exploration and seamless transactions for your customers.

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Improved Productivity

With features like bulk editing and automated workflows, you can save time and increase efficiency, freeing up your team to focus on other important tasks.

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Syndicate at Scale

Reach more customers without multiple excel management or resource hiring by distributing product data across multiple channels and marketplaces from a single dashboard.

One catalog, sell anywhere

Serve customers globally with localized and accurate product information – from a single platform, and with minimal overhead.

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    Distribute to eBay, Amazon, and more

    Push accurate and consistent product information to multiple marketplaces from one single place.

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    Unique Product Attributes

    Enhance your product data with unique attributes, specifications, and details to provide a comprehensive product experience for your customers.

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    CDN & Image Optimization

    Ensure lightning-fast product page loading times and improved SEO with a built in CDN and optimize product data, improving customer engagement to boost conversions.

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Why BetterCommerce PIM?

As Gartner says – “The ultimate purpose of PIM is to speed up your time to market, improve all aspects of sales, and deliver compelling product experiences across any touchpoint.”

We deliver it all and more! And that’s why BetterCommerce PIM is recognized as a Representative Vendor in Gartner® Market Guide for Product Information Management Solutions.

Find everything you need right here in one solution.

  • banner imageIncreased Product Accuracy
  • banner imageReduced Product Returns
  • banner imageReduced time to market
  • banner imageImproved User Experience across channels

How it works?

Streamline your data management process and maximise the value of your product information. From handling enormous amount of product data to publishing it across multiple channels, our PIM offers a comprehensive approach to managing your product information.


Frequently Asked Questions

Have questions? Here’s some FAQs that might help

How to migrate product data from existing PIM system?

The process of migrating product data from one PIM system to another can be complex, and the specifics will depend on different PIM software involved. Each PIM might have its own specific steps to be followed. However, there are some general steps you can follow:

  1. Analyse your existing data: Before starting the migration process, you need to analyse your existing data to ensure it is complete, accurate, and consistent. This includes identifying any duplicate data, incomplete fields, or missing information.
  2. Map your data: You need to map your data fields between your existing PIM tool and the new PIM tool. This will help you identify any differences in the data structure and field naming conventions that may require adjustments.
  3. Export your data: Once you have mapped your data, you need to export it from your existing PIM solution. This typically involves exporting data files in a CSV or XML format, which can then be imported into the new PIM solution.
  4. Import your data: Once you have exported your data files, you need to import them into your new PIM software. This involves mapping the fields in your exported data files to the fields in your new PIM software.
  5. Test your data: After importing your data, you need to test it thoroughly to ensure it has been migrated correctly. This includes checking the data for completeness, accuracy, and consistency.
  6. Go live: Once you have tested your data, you can go live with your new PIM software.

Do I need PIM or PXM?

In most cases, PXM is a part of PIM which optimises the customer experience and enhances a buyer’s purchase journey with engaging content about products. It is a software platform that enables businesses to manage and optimize the experience of their products or services across multiple channels and touchpoints. PXM is a holistic approach to enhancing your commerce whereas PIM, DAM and other tools are a part of 

Which businesses should use BetterCommerce PIM?

BetterCommerce is an ideal solution for mid-market retailers who have outgrown their current tech stack and are looking to scale their business. For growing retailers who need to manage increasing volumes of product data, streamline workflows, and sell across multiple channels, BetterCommerce is a great choice for supporting your growth. 

Do I need an ERP or a PIM?

It depends on your specific needs and goals. An ERP system is designed to manage many aspects of your business, such as finances, human resources, and inventory management. While it may have some basic PIM capabilities, it may not be able to provide the level of product data management and syndication that a dedicated PIM can offer.


On the other hand, a PIM tool is designed specifically to manage and optimize product data, providing features like product enrichment, digital asset management, and multi-channel syndication. If you're a retailer or brand that needs to manage a large volume of complex product data and sell across multiple channels, a dedicated PIM may be the better choice for you.

Is BetterCommerce PIM a PXM as well?

Yes! BetterCommerce comes with an in-built PXM so you can save the hassle of integrating one from a third-party vendor. 

Which type of data is stored in PIM?’

PIM tools are designed to store and manage product-related data, including product descriptions, attributes, SKUs, pricing, inventory, print catalogs and other relevant product information like the digital assets for example images, and technical specifications.


PIM systems can also manage information related to product categories, hierarchies, relationships, and translations for global markets

How do BetterCommerce suite of APIs work?

Our headless APIs are based on REST architecture and follow all standard REST practices. All our solutions are setup through loosely coupled microservices to ensure maximum flexibility.


By connecting with BetterCommerce APIs, retailers can develop a bespoke ecommerce solution, ensuring unified and operational efficiency.

What is a difference between PIM and CMS?

PIM and CMS are two distinct software solutions that help businesses manage their digital content.


PIM is primarily focused on managing product information, such as descriptions, SKUs, pricing, and other relevant details, and allows businesses to centralize, enrich and distribute their product data across various sales channels.


On the other hand, CMS is focused on managing website content, such as pages, posts, images, and multimedia assets, and allows businesses to create, edit, and publish content without needing technical skills.


Digital Asset Management (DAM) can be common between PIM and CMS.

What is PIM (Product Information Management)?

PIM, or Product Information Management, is a system that helps businesses efficiently collect, store, manage, and distribute their product information. It serves as a single source of truth for all product-related data, including specifications, descriptions, images, videos, pricing, and more. PIM allows businesses to streamline workflow management and distribute product information across various channels, such as e-commerce websites, marketplaces, and print catalogs.

By implementing a PIM system, businesses can ensure the accuracy, consistency, and completeness of their product information, leading to improved customer experiences, increased operational efficiency, and enhanced sales performance. 

What is Product Data Sheet?

A Product Data Sheet is a document that contains detailed information about a specific product. It typically includes key product attributes, technical specifications, features, usage instructions, safety guidelines, and other relevant details. 

Product Data Sheets are commonly used by manufacturers, suppliers, and retailers to provide comprehensive information about their products to customers, partners, and regulatory authorities.


PIM (Product Information Management) and PLM (Product Lifecycle Management) serve different purposes.

PIM focuses on managing and optimizing product information, ensuring accurate and consistent data across various channels. It primarily deals with organizing, enriching, and distributing product data. 

PLM, on the other hand, manages the entire lifecycle of a product, from its conception to design, development, production, and maintenance. PLM encompasses broader aspects such as engineering, collaboration, version control, and regulatory compliance.

How does PIM help?

• Centralizing product information: PIM provides a centralized repository for storing and managing all product-related data, ensuring a single source of truth.

• Ensuring data accuracy and consistency: PIM helps maintain accurate, up-to-date, and consistent product data across multiple channels, reducing errors and customer confusion.

• Streamlining product enrichment: PIM streamlines the process of enriching product data by allowing businesses to easily add and update information, attributes, images, and other content.

• Enabling multi-channel distribution: PIM facilitates the distribution of product information across various channels, such as websites, marketplaces, catalogs, and mobile apps, ensuring consistent and optimized product presentation.

• Workflow management: Helps to streamline and optimize your business processes by effectively managing tasks, activities, and resources to improve productivity and efficiency.

Read here why PIM is needed for scaling businesses.

Does PIM have Workflow Management?

Yes, PIM often includes workflow management capabilities. Workflow management allows businesses to define and automate processes related to product data management. It helps streamline the approval, validation, and publishing of product information by defining roles, responsibilities, and approval chains. It also ensures that the right stakeholders are involved at each stage of the product data management process. 

How is product feed management different from product information management?

Product Feed Management is primarily concerned with optimizing and distributing product data feeds across external channels such as marketplaces and advertising platforms. It focuses on formatting and structuring data to meet channel-specific requirements, ensuring accuracy and completeness for maximum visibility and sales.

Product Information Management (PIM) encompasses a broader scope, centralizing and managing all aspects of product information within an organization. It ensures data accuracy, consistency, and completeness across multiple channels and touchpoints, providing a seamless customer experience. 

PIM is focused on internal data management and optimization to enhance efficiency and deliver consistent, high-quality product information. 

While both product feed management and PIM are essential for effective product management strategies, effective data modeling also complements it. 

- Flexible data modeling in PIM allows businesses to adapt to changing product information needs.

- It enables customization and scalability, accommodating unique attributes and processes.

- Flexible data modeling facilitates seamless integration with existing systems and data sources.

- It future-proofs PIM strategies, ensuring relevance and effectiveness in the long run

Are you ready for BetterCommerce?

Speak with our team - we’re here to help make your business Better.