Qubit

About Qubit

Qubit is an advanced digital experience platform that stands at the forefront of website personalisation, particularly tailored for commerce businesses. Its core focus is on harnessing data-driven insights to craft highly personalised and engaging customer journeys on digital platforms.
This innovative tool is designed to interpret and act on vast amounts of customer data, enabling commerce entities to deliver bespoke experiences that resonate with individual user preferences and behaviours. Qubit has now been acquired by Coveo.

Integration Description

• Qubit utilises artificial intelligence to deliver real-time personalisation. This includes product recommendations, content customisation, and tailored messaging, all based on user behaviour and preferences.
• The platform offers sophisticated segmentation capabilities, enabling businesses to target specific user groups with customised content and offers, thus improving the relevancy of user interactions.
• Qubit provides robust A/B testing tools, allowing businesses to experiment with different website elements and personalisation strategies to determine what works best for their audience.
• Qubit’s platform includes a CDP that aggregates customer data from various sources, providing a unified and comprehensive view of the customer journey across multiple touchpoints.
• The platform offers in-depth behavioural analytics, giving businesses valuable insights into how customers interact with their website, which can be used to further refine and optimise the user experience.
• Qubit enables the creation of customised customer journey maps, helping businesses understand and enhance the paths customers take from initial engagement to conversion.