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— A story of strategy, alignment, and the future of B2B commerce
Every now and then, a partnership comes along that feels... inevitable. Not because it was obvious, but because it just fits. That’s exactly what happened with Arsenalia—a digital commerce consultancy with a razor-sharp focus on customer experience, strategy, and execution.
BetterCommerce has officially joined hands with Arsenalia, and it’s not just another press release moment—it’s the start of a shared journey to redefine how B2B commerce gets done.
It Began with a Question: What’s Holding B2B Back?
Before we signed a partnership agreement, we shared a belief: B2B businesses are ready to scale, but their systems aren’t. That’s the spark behind our recent whitepaper,
- The Path to Scalable Sales Growth in B2B
Co-authored by BetterCommerce, Arsenalia, and industry expert Jason Greenwood, the paper is part diagnosis, part roadmap—and all insight.
From clunky ERPs and rigid sales processes to fragmented customer experiences, the paper unpacks the real-world constraints B2B teams face. But more importantly, it maps out how brands can break free—through composable platforms, hybrid sales models, and smarter implementation partners.
So, Who Is Arsenalia (and Why Should We Be Excited)?
Based in Canada, Arsenalia has built a quiet reputation as the consulting partner who gets it. They don’t just configure platforms—they architect growth. Their work spans across industries we care about—manufacturing, distribution, wholesale—and their teams bring together the best of both worlds: strategic thinking and hands-on technical chops.
Here’s what they bring to the table:
- Deep B2B consulting, from discovery to delivery
- Rich CX and UI/UX expertise tailored for business buyers
- Proven success with complex tech stacks (ERP, CRM, OMS, PIM)
- Agile delivery frameworks that mirror our modular product approach
In short: Arsenalia doesn’t need to catch up. They’re already running at our pace.
Why This Partnership Matters—Big Picture
We’re not just expanding our delivery capacity. We’re building a network of partners who share our philosophy: B2B buyers deserve better.
With Arsenalia, we now have a frontline partner who can bring our vision to life faster, better, and at scale—especially for mid-market and enterprise brands in North America.
Together, we’re unlocking:
- Faster time-to-value for complex B2B clients
- Richer solution engineering across verticals
- More localized presence in a priority growth market
- Stronger GTM motions with shared storytelling and customer proof
This partnership makes us sharper, faster, and even more relevant to the B2B brands we serve.
From the Founders
“BetterCommerce is built for modern B2B challenges—and Arsenalia gets that. Their strategic lens and implementation muscle make them a natural extension of our vision.”
— Vikram Saxena, Founder & CEO, BetterCommerce
“Our clients don’t want generic tools—they want outcomes. With BetterCommerce, we can build flexible, B2B-first solutions that actually scale. This partnership is built for the next decade, not the last one.”
— Khalid Khan, Arsenalia
What This Means for B2B Businesses
For B2B brands navigating the complexities of digital transformation, the BetterCommerce–Arsenalia partnership isn’t just good news—it’s a competitive edge.
Many manufacturers, distributors, and wholesalers struggle with rigid platforms, siloed systems, and sales models that haven’t evolved with their buyers. This partnership solves that problem from two angles:
- BetterCommerce delivers the modular, API-first platform built specifically for B2B commerce—handling everything from punchout catalogs and CPQ to multi-channel selling and ERP integration.
- Arsenalia brings the strategic clarity and technical execution needed to turn that platform into a scalable solution tailored to each business.
Together, we offer strategy + tech + delivery—all in one motion.
For businesses, this means:
- Faster launches and smoother rollouts
- Solutions that align with both IT and sales goals
- Experiences designed around the modern B2B buyer
- A clear path from digital clutter to scalable growth
In a market full of one-size-fits-all vendors, this partnership gives clients something rare: a solution that fits them.
Optional Extras
Steve Jobs on the brand-values (7 amazing minutes)
HCL’s former CEO Vineet Nayar on his book and the idea of the inverted pyramid (8:53 min)
