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The next frontier for direct-to-consumer brands

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BetterCommerce, the headless ecommerce leader, has today launched its new whitepaper titled The ultimate blueprint to delivering an effective direct-to-consumer (D2C) strategy, which shares unique insights from leading ecommerce and digital transformation experts, and outlines what the future holds for ecommerce businesses and D2C brands.

Paul Kelson, Director at Digital Transformation Consulting and one of the contributors to the whitepaper, says: 'Over the last 18 months, necessity has been the key driver of rapid innovation and adaptation in ecommerce. New challenges are emerging however, with the cost of container shipping growing exponentially and a shortage of lorry drivers brewing a 'perfect ecommerce storm' in the run up to Christmas. A continued evolution of technology platforms, processes and ecommerce expertise is needed to see us through the next stage of the pandemic.'

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