DaMENSCH
Niraj Patel
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"BetterCommerce serves as the core of our technology powering customer experience across mobile, web & in-store. With the shift to BetterCommerce, we're now a zero in-house engineering org - speaks of the confidence we have in this platform."

Niraj Patel

SVP Technology, DaMENSCH

DaMENSCH is a premium men's fashion brand dedicated to offering high-quality men's clothing and was looking for a headless commerce solution that could cater to its automation endeavours with high growth across online & offline channels.

Challenges

Solution

  • DaMENSCH had disjointed infrastructure spread across WooCommerce and multiple cloud services. The company was facing issues in handling frequent outages and peak scaling issues.
  • BetterCommerce addressed this by replacing all disjointed solutions with BetterCommerce composable stack and streamlined the internal process to match the scalability and flexibility demand of the business.
  • The need for a system that could support extensive integration and customization to offer bespoke features like Estimated Delivery Dates, Offers for online & offline, disjointed transactions records.
  • Adoption of a Next.js Storefront and robust back-end infrastructure by BetterCommerce allowed for flexible and innovative solutions to be implemented with minimum latency such as EDD, checkout process and experience.
  • A requirement to setup data warehouse to process raw data directly through DB for forecasting future trends and making informed business decisions across departments.
  • BetterCommerce's solution enabled the setup of a real-time data warehouse, providing DaMENSCH with access to raw data for better analytics and insights.
  • The necessity for efficient order and logistics management to improve the post-purchase experience and customer satisfaction.
  • BetterCommerce implemented business post purchase processes across orders, refunds, exchange and delivery by integrating relevant third parties seamlessly, thus reducing the post-purchase operational effort significantly.
  • To reduce after-sales support SLAs by providing more details to customers in a self-serve mode.
  • By providing more details to customer account page and automating refund/exchange process, DaMENSCH is able reduce the customer support queries by 75%.
  • A significant portion of DaMENSCH's resources was concentrated in a large tech team, leading to high tech engineering costs.
  • BetterCommerce enabled DaMENSCH to streamline its tech operations, reducing the size of the tech team and cutting down tech engineering costs by 30%.

    • Challenges

  • DaMENSCH had disjointed infrastructure spread across WooCommerce and multiple cloud services. The company was facing issues in handling frequent outages and peak scaling issues.
  • The need for a system that could support extensive integration and customization to offer bespoke features like Estimated Delivery Dates, Offers for online & offline, disjointed transactions records.
  • A requirement to setup data warehouse to process raw data directly through DB for forecasting future trends and making informed business decisions across departments.
  • The necessity for efficient order and logistics management to improve the post-purchase experience and customer satisfaction.
  • To reduce after-sales support SLAs by providing more details to customers in a self-serve mode.
  • A significant portion of DaMENSCH's resources was concentrated in a large tech team, leading to high tech engineering costs.

    • Solution

  • BetterCommerce addressed this by replacing all disjointed solutions with BetterCommerce composable stack and streamlined the internal process to match the scalability and flexibility demand of the business.
  • Adoption of a Next.js Storefront and robust back-end infrastructure by BetterCommerce allowed for flexible and innovative solutions to be implemented with minimum latency such as EDD, checkout process and experience.
  • BetterCommerce's solution enabled the setup of a real-time data warehouse, providing DaMENSCH with access to raw data for better analytics and insights.
  • BetterCommerce implemented business post purchase processes across orders, refunds, exchange and delivery by integrating relevant third parties seamlessly, thus reducing the post-purchase operational effort significantly.
  • By providing more details to customer account page and automating refund/exchange process, DaMENSCH is able reduce the customer support queries by 75%.
  • BetterCommerce enabled DaMENSCH to streamline its tech operations, reducing the size of the tech team and cutting down tech engineering costs by 30%.

    • Find out more about how BetterCommerce works to become an extension of our client-partners’ core team

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