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The Fragrance Shop
UK's leading fragrance business with 200+ stores and 4 sales channels went from an already strong position to growing 500% in 3 years after changing to better commerce.
62%
Conversion
74%
Orders
188%
Pageviews
2x
Site Speed
"The BetterCommerce platform is the technology that enables our business to put the customer experience at the heart of everything we do - mobile, web and in-store."
Julian Holt
Group COO. The Fragrance Shop
The Fragrance Shop has over 200+ stores across the UK, 130 fragrance brands and 4 sales channels. By choosing BetterCommerce as their platform, they have driven exponential online business growth and become one of the UK's largest independent fragrance retailers.
Challenges
- Traffic Spikes: Given its size and popularity, The Fragrance Shop needed a platform that could handle a large volume of users and customers.
- Store Integration: The Fragrance Shop was keen to bring its network of 200 stores under one roof.
- Conversion Rate: As with most businesses, The Fragrance Shop was looking for a way to increase conversion rates.
Solution
- With BetterCommerce, traffic spikes are now a welcome event rather than a potential issue. The Fragrance Shop has been able to cater to 4,000 concurent users with 3,000 orders per hour without issues.
- BetterCommerce allowed The Fragrance Shop to integrate its 200 stores under one system.
- Following re-platforming, The Fragrance Shop was able to achieve a 60% conversion rate increase, 50% growth in revenue and traffic per year, and 5x online revenue growth in 3 years.
- We are proud to have helped them achieve massive growth in customers, revenue and conversion.
