Success Story

The Fragrance Shop

The Fragrance Shop boosted conversions, revenue, and online sales with BetterCommerce.

The Fragrance Shop
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The Fragrance Store Needed a Solution that Could

  • 01

    Manage high volumes of users and orders.

  • 02

    Integrate 200+ stores into a unified system.

  • 03

    Boost conversion rates and handle traffic spikes.

Before BetterCommerce, TFS Grappled With

Disconnected Channels

Struggled with isolated physical and digital sales channels, impairing seamless customer experiences.

High Dependency on Physical Stores

Faced operational and engagement challenges during store closures, highlighting the need for a strong digital presence.

Inefficient Marketing & Sales Processes

Encountered difficulties with high traffic, targeted marketing, and scalable conversions due to an outdated, resource-heavy network.

Before BetterCommerce, TFS Grappled With
How we helped?

BetterCommerce Delivered

Unified Omnichannel Platform

Implemented BetterCommerce omnichannel strategy to seamlessly integrate physical and digital sales channels, ensuring a consistent and personalised customer experience across all touchpoints.

Scalable Infrastructure

Adopted a robust, API-first, headless commerce platform that efficiently manages high traffic volumes and supports dynamic marketing campaigns, boosting scalability and operational efficiency.

Enhanced Digital Presence

Transitioned to a flexible, customisable ecommerce solution that enabled improved customer engagement and conversion rates, addressing the challenges of an outdated network and store closures.

About The Fragrance Store

About The Fragrance Store

The Fragrance Shop (TFS), a leading UK fragrance retailer, transformed its retail strategy by adopting BetterCommerce omnichannel marketing approach. Facing disconnected sales channels, COVID-19 disruptions, and outdated infrastructure, TFS integrated physical and digital sales for a seamless customer experience. The scalable solution improved traffic management, marketing effectiveness, and significantly boosted engagement and conversions.

Numbers that Matter.

BetterCommerce Empowered TFS to Achieve Remarkable Results

62%

Spike in Conversions

With BetterCommerce advanced re-platforming and personalized solutions, The Fragrance Shop saw a 62% increase in conversion rates.

74%

Increase in Orders

By seamlessly integrating 200+ stores into one unified system, BetterCommerce enabled The Fragrance Shop to handle a 74% rise in orders.

188%

Growth in Page Views

BetterCommerce's scalable and optimized platform helped The Fragrance Shop achieve 188% more pageviews by enhancing site performance and user experience.

2X

Increase in Site Speed

With BetterCommerce, The Fragrance Shop's site speed doubled, ensuring smoother performance during high traffic, including managing 4,000 concurrent users and 3,000 orders per hour.

BetterCommerce Empowered TFS to Achieve Remarkable Results
TFS’s success exemplifies BetterCommerce dedication to enhancing retail operations, demonstrating their ability to deliver transformative results and set new standards in the industry.
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