Manage high volumes of users and orders.
Integrate 200+ stores into a unified system.
Boost conversion rates and handle traffic spikes.
Struggled with isolated physical and digital sales channels, impairing seamless customer experiences.
Faced operational and engagement challenges during store closures, highlighting the need for a strong digital presence.
Encountered difficulties with high traffic, targeted marketing, and scalable conversions due to an outdated, resource-heavy network.
Implemented BetterCommerce omnichannel strategy to seamlessly integrate physical and digital sales channels, ensuring a consistent and personalised customer experience across all touchpoints.
Adopted a robust, API-first, headless commerce platform that efficiently manages high traffic volumes and supports dynamic marketing campaigns, boosting scalability and operational efficiency.
Transitioned to a flexible, customisable ecommerce solution that enabled improved customer engagement and conversion rates, addressing the challenges of an outdated network and store closures.
The Fragrance Shop (TFS), a leading UK fragrance retailer, transformed its retail strategy by adopting BetterCommerce omnichannel marketing approach. Facing disconnected sales channels, COVID-19 disruptions, and outdated infrastructure, TFS integrated physical and digital sales for a seamless customer experience. The scalable solution improved traffic management, marketing effectiveness, and significantly boosted engagement and conversions.
With BetterCommerce advanced re-platforming and personalized solutions, The Fragrance Shop saw a 62% increase in conversion rates.
By seamlessly integrating 200+ stores into one unified system, BetterCommerce enabled The Fragrance Shop to handle a 74% rise in orders.
BetterCommerce's scalable and optimized platform helped The Fragrance Shop achieve 188% more pageviews by enhancing site performance and user experience.
With BetterCommerce, The Fragrance Shop's site speed doubled, ensuring smoother performance during high traffic, including managing 4,000 concurrent users and 3,000 orders per hour.
Speak with our team - we’re here to help make your business Better.
letstalk@bettercommerce.io