The Fragrance Shop
The Fragrance Shop boosted conversions, revenue, and online sales with BetterCommerce.
The Fragrance Store Needed a Solution that Could
- 01
Manage high volumes of users and orders.
- 02
Integrate 200+ stores into a unified system.
- 03
Boost conversion rates and handle traffic spikes.
Before BetterCommerce, TFS Grappled With
Disconnected Channels
Struggled with isolated physical and digital sales channels, impairing seamless customer experiences.
High Dependency on Physical Stores
Faced operational and engagement challenges during store closures, highlighting the need for a strong digital presence.
Inefficient Marketing & Sales Processes
Encountered difficulties with high traffic, targeted marketing, and scalable conversions due to an outdated, resource-heavy network.
How we helped?
BetterCommerce Delivered
Unified Omnichannel Platform
Implemented BetterCommerce omnichannel strategy to seamlessly integrate physical and digital sales channels, ensuring a consistent and personalised customer experience across all touchpoints.
Scalable Infrastructure
Adopted a robust, API-first, headless commerce platform that efficiently manages high traffic volumes and supports dynamic marketing campaigns, boosting scalability and operational efficiency.
Enhanced Digital Presence
Transitioned to a flexible, customisable ecommerce solution that enabled improved customer engagement and conversion rates, addressing the challenges of an outdated network and store closures.
About The Fragrance Store
The Fragrance Shop (TFS), a leading UK fragrance retailer, transformed its retail strategy by adopting BetterCommerce omnichannel marketing approach. Facing disconnected sales channels, COVID-19 disruptions, and outdated infrastructure, TFS integrated physical and digital sales for a seamless customer experience. The scalable solution improved traffic management, marketing effectiveness, and significantly boosted engagement and conversions.
Numbers that Matter.
BetterCommerce Empowered TFS to Achieve Remarkable Results
62%
Spike in Conversions
With BetterCommerce advanced re-platforming and personalized solutions, The Fragrance Shop saw a 62% increase in conversion rates.
74%
Increase in Orders
By seamlessly integrating 200+ stores into one unified system, BetterCommerce enabled The Fragrance Shop to handle a 74% rise in orders.
188%
Growth in Page Views
BetterCommerce's scalable and optimized platform helped The Fragrance Shop achieve 188% more pageviews by enhancing site performance and user experience.
2X
Increase in Site Speed
With BetterCommerce, The Fragrance Shop's site speed doubled, ensuring smoother performance during high traffic, including managing 4,000 concurrent users and 3,000 orders per hour.
The BetterCommerce platform is the technology that enables our business to put the customer experience at the heart of everything we do - mobile, web and in-store.
“BetterCommerce has been a great partner for us because they've understood our roadmap and vision and how we can facilitate our customers. They've been very quick to react to situations and work on major developments with us. They lead with us in many ways.”
“With platforms like Magento or Shopify, there's very little flexibility in terms of the kind of innovation that we want to bring to customers but BetterCommerce bridges that gap with the tech stack that it offers and really improves the flexibility.”
“During our peak seasons, the traffic might be five to times ten times compared to normal days. Having this cloud-based architect from BetterCommerce provides us the scalability and we don't have to worry about getting extra users hitting our website.”
Are you ready for BetterCommerce?
Speak with our team - we’re here to help make your business Better.
