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"We chose BetterCommerce because we understood the scalability potential of the platform."

Shaan Mahrotri

Founder. Nabino

nabino is a multi-brand and multi-channel business that sells CBD products in the UK. Its retail operation comprises an e-commerce platform that sells a large number of products within different categories from multiple brands. Its wholesale operation distributes products to multiple retailers, both on the high street and online.


  • Scalability: This new company needed a stable and scalable platform that could quickly grow in this emerging industry.
  • Multi-brand capabilities: nabino needed a platform that could easily host its many different brands.
  • B2B: Given that the wholesale operation is as important to nabino as retail, it was crucial that they used a platform with B2B capabilities.


  • Despite being an early stage business, nabino is able to utilise 'big business features' that they need to be successful.
  • They currently sell products by a large number of brands on their website and are able to fulfill wholesale requests directly through the platform.
  • In addition, they can rest assured that they will never need to re-platform as their business grows.

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