Leverage PIM Capabilities to the Fullest With These Best Practices

Leverage PIM Capabilities to the Fullest With These Best Practices
Note: A T-Shirt with all the product details in PIM
Leverage PIM Capabilities to the Fullest With These Best Practices

Pranu Dhyani

Brands & Communications

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Keeping product data in one place, accurate and up-to-date can feel like juggling a lot of plates, especially with a massive array of products and catalogues. But fear not! There are strategies set in place to make product information management a breeze. One top strategy? Implementing PIM!

But remember, it is essential to have a roadmap and you must implement PIM with best practices to fully leverage its capabilities and avoid data silos. PIM is designed to reduce complexity and for its successful implementation, it is important to stay on track from start to end by following best practices. 

Also read: How does a Product Information Management (PIM) Work?

Know your PIM Tool Requirements and have a Roadmap for Implementation 

Having a clear understanding of your requirements and a roadmap for PIM implementation is essential for successful product information management. It is important to define:

  • The scope of the project,
  • identify stakeholders,
  • set goals and objectives,
  • determine budget constraints, and
  • analyse existing systems and processes.

Why? Because they could be affected by the implementation or need integration with other systems. Additionally, it’s important to assess any risks associated with data migration or system upgrades before embarking on an implementation journey. By having this knowledge in hand, you can create an effective plan that will ensure success throughout each step of your PIM initiative. 

Having a clear strategy for managing your product data includes deciding which channels will be used for sharing this information with customers or other stakeholders and what format the data should take (e.g., CSV files). 

PIM Platform & Data Governance Go Hand-in-Hand

Data governance is an essential component when it comes to PIM systems as with a strong data governance strategy, organizations can ensure their PIM systems are effective and efficient when it comes to managing product information. At its core, data governance involves setting standards for how product information should be managed within a PIM system. This includes defining rules around who has access to different types of product information and what processes need to be followed when creating or updating existing records.

It also involves establishing policies regarding which sources are used for collecting new or updated product information as well as how this content should be validated before being added to the PIM database.

Establishing clear guidelines ensures that all stakeholders follow them, reducing errors caused by unauthorized personnel inputting incorrect or outdated data. Additionally, clear protocols regarding the origin of new content, such as delineating between suppliers’ catalogues and internal marketing teams, instil confidence in companies that their customers receive accurate product details across various sales channels, including online stores, printed catalogues, and digital media platforms.

So, when you have robust control over user permissions within the PIM application, you ensure that only authorized personnel can make changes, and you can prevent unauthorized alterations without approval from key decision-makers. This comprehensive approach to user management not only maintains an organized digital asset library but also protects sensitive business data from potential security threats.

PIM Implementation Best Practices: Key Roles & Responsibilities

Everyone involved in maintaining the PIM system understands their roles and responsibilities so they can work together effectively towards common goals related to the accuracy and timeliness of updates/changes made within the system itself. 

A comprehensive guide and streamlined roles and responsibilities of PIM implementation are critical to the success of any project:

•    The Project Manager is responsible for the overall management, organizing resources, planning and scheduling tasks, monitoring progress against objectives, and ensuring that all stakeholders have a clear understanding of their respective roles.
•    The Technical Lead will be responsible for developing specifications based on business requirements as well as designing system architecture to meet those needs. Additionally, they will ensure proper testing procedures are in place prior to deployment into a production environment.
•    The Implementation Team should develop an effective training plan so end users can become proficient with utilizing the new system quickly and efficiently once it has gone live. 

Streamlining Operations: PIM Software and Automated Solutions

Consider investing in automated tools such as AI/ML algorithms or robotic process automation software which could greatly reduce the manual labour associated with updating large amounts of product content at once at a single source.

Automation also helps ensure consistency across different platforms where customers may view specific products, meaning less time spent manually checking each one individually. Additionally, investing in automated tools can help ensure accurate product data, leading to a decrease in product return rates and an increase in margins.

Enriched product data and high-resolution visual assets need to be in your database to be distributed by PIM.

Also, your business can make use of analytics tools such as dashboards or reports on customer behaviour & preferences so you can better understand what types of content resonate most strongly with them – this way changes made within PIM systems are more likely tailored toward meeting customer needs!

By centralizing product data in one platform, businesses can gather and integrate data from all other channels and business platforms in a single place, reducing manual tasks and eliminating the need for spreadsheet battles.
Streamlining operations in your ecommerce platform not only saves time and effort but also helps define the master data source for the entire company, ensuring consistency and accuracy in product data quality and supply chain management.

Maximizing Product Information Management (PIM) Capabilities

Inaccurate data isn't just a nuisance—it's costing you money! Businesses that overlook data accuracy are driving 15-20% of their potential revenue AWAY

While a PIM tool efficiently manages and disseminates information across customer touchpoints, the true value of product information management lies in its capacity to streamline product data, elevate product experiences, enhance productivity, enable seamless integration, and ensure swift and efficient data distribution across channels. 

To harness the full potential of PIM, businesses should enrich their product information with detailed descriptions, images, videos, and relevant content. This enriching process empowers businesses to deliver an enhanced shopping experience, fostering increased customer engagement, loyalty, and ultimately, driving sales growth.

PIM as a Product Experience Management Tool

Did a question happen to cross your mind? Why go through all of this? Did you know 88% of users ‘never’ return to a site after having a bad user experience? So, it all boils down to the customer's experience with the product you're trying to sell and for the business to flourish. Many times, businesses consider implementation from a technical standpoint and forget to take into consideration the customer experience, including the use of an omnichannel approach, which might be the biggest mistake one can make. 

Personalization features such as tailored recommendations and targeted campaigns are possible when the information provided is accurate so customers know what they like and dislike and can make apt decisions. Enriched product data and high-resolution visual assets need to be in your database to be distributed by PIM.  

Bottom Line

If implemented smartly, PIM can be your single source of truth and triumph!

It is important to ensure that the PIM system is integrated with other systems to provide an efficient workflow for managing products throughout their lifecycle and always keep up-to-date information available. By following these best practices organizations can improve customer satisfaction by offering them a more comprehensive view of their products while also reducing operational costs associated with manual data entry processes.

Additionally, implementing PIM can improve operational efficiency, freeing up resources for other strategic tasks and benefiting the organization as a whole. With a PIM solution in place, businesses can eliminate the need to work with disparate data and spreadsheets, streamlining workflows and improving productivity. In conclusion, implementing PIM best practices can greatly benefit businesses in the long run by allowing them to expand their product range and reduce time-to-market through new distribution channels.

Here's a fact for you: Businesses utilizing PIM solutions decrease their time-to-market by an average of 23%.

These tips combined will help ensure that not only do businesses save time by streamlining processes but also gain valuable insights into consumer trends & behaviours through their internal systems – ultimately leading towards increased sales & profits over time!  

Best practices ensure the best workflows and ultimately growth. 


Frequently Asked Questions

  1. What are the key features to look for when choosing a PIM solution?
    When choosing a PIM solution, key features to consider include robust data management capabilities, easy integration with existing systems, scalability for future growth, a user-friendly interface for easy adoption, and comprehensive support for various data types and formats.
  2. Can PIM software help improve product data quality?
    The PIM tool offers robust data management capabilities, enabling businesses to centralize, standardize, and enrich product data. Ultimately, it helps businesses establish a single source of truth for product information, ensuring data accuracy, consistency, and completeness, thereby leading to improved product quality.
  3. Can I integrate a PIM solution into my existing system? If yes, how it could benefit?
    Yes, you can. Integrating a product information management (PIM) system with your existing ERP, CRM, and ecommerce platforms allows for seamless data exchange and workflow automation. Such integration helps remove manual labour, streamlines processes, eliminates data silos, and provides accurate product information across all business channels in real time.

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