Top eCommerce Trends Powering Online Retail For 2024

Top eCommerce Trends Powering Online Retail For 2024
Top eCommerce Trends Powering Online Retail For 2024

Brands & Communications
Share on :

In the fast-evolving world of online commerce, change is the name of the game. As we look ahead to 2024, the eCommerce landscape is set for some exciting shifts. From shopping experiences that feel more personal to the rise of new technologies, these predictions offer a glimpse into what the future holds for online shoppers and businesses.

The eCommerce industry continues to grow and mature. The US eCommerce market is predicted to reach $1T by 2024 and account for nearly 20% of all retail sales. As per market splash report, 2.14 billion users have shopped through eCommerce as of 2023. 

Join us as we explore the trends and changes that could shape the way we buy and sell in the coming years.


Top Ecommerce Trends For 2024

1. Adaptation of Emerging Technologies

In the eCommerce arena, the adaptation of emerging technologies is poised to usher in a wave of transformative changes in 2024. Artificial Intelligence (AI) is at the forefront, promising to revolutionize personalization. AI-driven recommendation engines will analyse user behaviour and preferences to offer tailor-made product suggestions, making the shopping experience feel more intuitive and individualized.

Augmented Reality (AR) will play a pivotal role as well. Shoppers will increasingly use AR applications to virtually try on clothing, visualize furniture in their homes, or examine products from every angle before making a purchase. This immersive experience will bridge the gap between online and in-store shopping, reducing uncertainty and boosting confidence in buying decisions.
Blockchain technology will underpin enhanced security and transparency. Customers will have greater trust in eCommerce platforms that use blockchain for secure transactions and verifiable product authenticity, especially in sectors like luxury goods and pharmaceuticals.

Additionally, the Internet of Things (IoT) will enable smart, connected devices to facilitate seamless shopping. Smart refrigerators could automatically reorder groceries, while wearables might recommend fitness products based on health data. Voice commerce through virtual assistants will become more prevalent, simplifying the purchase process.

Moreover, 5G technology will enable faster, more reliable connections, enabling high-quality video streaming and augmented reality experiences on mobile devices. This will further propel mobile commerce and enhance the overall online shopping experience. As eCommerce continues to evolve, businesses that harness these emerging technologies will not only meet but exceed customer expectations, driving growth and success in the ever-changing digital marketplace.

2. Growth of Mobile Commerce

It has become important for all business owners to understand the world of mobile commerce. According to businessinsider, half of the online sales came from shopping done from smartphones, and the number is expected to rise over the years. The growth of mobile commerce, often referred to as m-commerce, is a standout trend that's reshaping the eCommerce landscape. 

As we look toward 2024, the influence of smartphones and tablets in online shopping is expected to continue its ascent. With the convenience of mobile apps and responsive websites, consumers are increasingly turning to their mobile devices to make purchases, compare products, and read reviews while on the go. As 5G technology becomes more widespread, it will further enhance the mobile shopping experience, offering lightning-fast load times and smoother interactions. 

Additionally, the rise of mobile wallets and contactless payment methods simplifies the checkout process, fostering customer trust and accelerating the growth of m-commerce. To stay competitive, businesses must prioritize mobile optimization, ensuring that their online stores are not only mobile-friendly but also offer seamless, user-friendly experiences that cater to the preferences of today's mobile-savvy shoppers.

3. Voice Commerce

Voice commerce, the practice of making purchases through voice-activated devices like smart speakers and virtual assistants, is poised for significant growth in the eCommerce landscape of 2024. 

As technology continues to refine speech recognition and natural language processing, consumers are becoming more comfortable using their voices to shop. Voice commerce offers a hands-free and convenient shopping experience, allowing users to simply speak their preferences and make purchases effortlessly. Brands and businesses are actively exploring voice commerce as a new sales channel, integrating with virtual assistants like Amazon's Alexa and Google Assistant.

In 2024, we can expect further advancements in voice commerce, from enhanced security features to more personalized product recommendations, making it an increasingly integral part of the eCommerce ecosystem.

4. Personalization & Customer Experience

Personalization and the customer experience are set to play pivotal roles in the eCommerce landscape of 2024. Businesses are recognizing the power of tailoring their offerings to individual preferences and behaviours.

With the aid of advanced data analytics and artificial intelligence, eCommerce platforms will create highly personalized shopping journeys. Customers will receive product recommendations based on their past purchases, browsing history, and even real-time preferences. This level of personalization enhances customer satisfaction and drives higher conversion rates. 

Moreover, a seamless and user-friendly customer experience will be a top priority. From intuitive website navigation to fast-loading pages and streamlined checkout processes, businesses will focus on removing friction points, ensuring that every interaction is smooth and delightful. 
As competition intensifies, those who excel in personalization and customer experience will not only attract and retain loyal customers but also thrive in the evolving eCommerce landscape.

Wulfric Light-Wilkinson, General Manager at Wunderkind International, anticipates that in 2024, retailers will face a heightened challenge in persuading increasingly cautious shoppers. These consumers are extending their consideration periods as they seek ways to maximize their finances amid economic pressures.

5. Shifts in Payment Methods

As the popularity of digital payments grows, more retailers and brand owners have started to accept cryptocurrencies as payment methods. The blockchain technology are well-versed with the sites and payment gateways that enhanced the security and privacy of the customers. This offers customers a new and convenient way to shop online hassle-free. 
In the upcoming years, contactless and biometric payment solutions will also become prevalent in ecommerce. 
Subscription based models and “Buy Now, Pay Later” options are also expected to become part of ecommerce.

6. Global Ecommerce & Cross-border Shopping

As technology advancement and connectivity improves, more and more customers are gaining access to online shopping worldwide. In the coming years we can see tremendous growth for Global ecommerce. This can be the significant opportunity for businesses to expand their customer base and enter new markets. 

Cross-border shopping comes with their own set of challenges. From various payment methods, currencies conversion to shipping logistics must find solutions to streamline the shopping experience of customers. 

To overcome these set of challenges, they must partner with global payment processors that offer localized payment options and handle multiple currency transactions. Another strategy for successful global ecommerce is “localization”. Adaptation of advanced logistics solutions and getting partnered with local logistics services can enable faster and more reliable shipping to global customers.

7. Direct-to-Consumer (DTC Models)

Direct-to-consumer (DTC) models have recently gained popularity in the ecommerce industry. As the name itself implies, these models eliminate the need for intermediaries and allow brands to sell their products directly to their customers. 

If we look at the primary approach of the DTC is the ability for brands to have complete control over the customer experience. Through this, brand can directly engage with their targeted audience, understand their preferences, and build brand loyalty. 

DTC model also allows brands to establish a unique identity and story that can be resonated with customers. It has been seen that successful DTC brands have also demonstrated the power of marketing strategies that have data-driven approaches. 

Thus, DTC Models can be implemented by different brands, but the approach requires substantial investment in developing an online presence, supply chain, and customer support infrastructure.

8. Headless Commerce

There was a time when eCommerce was only designed for desktop users. Cut to the present, the e-commerce sector has made tremendous strides. With innovation in technology, customers can purchase products using various devices such as wearable tech, smartphones, social media platforms, etc. 

In the recent years, the market’s ever-changing needs have given rise to the new e-commerce approaches like the headless commerce approach. In the last couple of years, we have seen headless commerce has gained significant popularity among digital brands. 

Headless commerce is an architecture, where the front end is decoupled from the backend and the communication is meant through APIs and there are no such strict dependencies between them. 

Headless Commerce is the future of e-commerce because of its numerous benefits like unlimited UX control, lightning-fast performance, system scalability, PWA features, flexibility, omnichannel retail possibilities, improved developer experience, and many more.


The future of ecommerce industry will require adaptability and innovation from businesses to stay ahead of the competition. Retail sales through social media platforms are expected to skyrocket, and all thanks to the seamless integration of shopping experiences with popular social media apps. Mobile and headless commerce is also set to continue its growth as more and more customers opt to make online purchases through their mobile devices. 

From the above paragraph, it’s evident that several vital predictions and trends are expected to shape the ecommerce industry in 2024.

What to read next


Are you ready for BetterCommerce?

Speak with our team - we’re here to help make your business Better.